The concept of Search Engine Optimization (SEO), is actually quite simple. It helps search engine users find the information they seek.
It leads them to the web sites that most closely have the information that answers the users’ questions. It works by matching words – called ‘keywords’ – that are found both in the user’s search term and on a website.
If a user can find a site that contains his search terms, it most often contains the information he seeks. When that happens, SEO works.
Looked at from the perspective of the internet marketer, successful optimization helps search engine users find their sites. This can be quite complex. Or it can be relatively simple. This article shows you how to develop an easy search engine optimization strategy.
Many top universities have a curriculum path for SEO study. Many people make very successful careers out of become masters of SEO and you could, too. However, if you just want to be smart about optimizing your sites, it can be relatively simple, too. Here’s how:
1. Write for your audience, not for SEO
There are electronic reams written on how to write for SEO, but please don’t fall into their trap. Your readers want information – not stilted use of certain keywords.
Just include some of your keywords or keyword phrases naturally in the information on your page. If you do the search engine will search it out and place it high on the list of topics it gives the user.
This concept of using keywords naturally in the information on your pages is so important that the search engines go to great length to throw out sites that it believes just pack their writing with chosen keywords. We’ll discuss these later in this article.
Compare different products, explain why a user NEEDS a product. Teach procedures and processes for the product. Let the user know why you like the product enough to spend the time telling them about it.
And be sure not to overuse the keyword. I’m concerned right now about how may times I am using those three little letters.
Once or twice in an article is plenty. If you have good content, they will find you.
2. Include Great Information on All the Pages of Your Site, and Link the Pages to Each Other
This is critically important to optimizing your website and each page within it. I use Wealthy Affiliate for internet marketing training, and I recommend you use their free training to learn the specifics of all of this. It’s the best step-by-step training I have found, and it will be sure you get it right.
Basically though, you just get the URL of one of your pages/posts and use it as a link to common information in new articles you are writing. If that isn’t familiar learn how to do it at WA.
One of my mentors explained it to me this way, “Search engines want to believe your site is full of great content that users want to find. How better than showing the search engine and the user that there is other great content found throughout your site?”
Don’t send them to another site for information, show them all they need is right their on your site. Also, if they stay on your site, they won’t end up buying from someone else!
3. Find an App that Helps You with Keyword Research and Use it to Get the Best Keywords with the Least Competition
Once again, use the WA training to learn about this. WA also has a keyword tool that comes with the free membership, so you don’t have to go out and find one. I also have reviews on keyword apps and will be writing more, so click back often!
The goal is to use the app to find a keyword or phrase that a lot of users are searching for but that not a lot of sites have used as a keyword. It’s easy with an app, but almost impossible to do on your own. It’s taught clearly and in detail in WA, check it out.
4. If Your Site Allows Comments or Reviews, ask Family and Friends to Check Out Your Site and Leave Feedback
Search engines love comments and reviews. It’s also great to get personal feedback on the site itself from your gang. Ask them to leave a positive comment on your site and give general site feedback to you personally.
Also, if you’d decided to try out the Wealthy Affiliate free training you can ask the community to look at your site and leave comments as well.
5. Give the Search Engines Some Time to Find Your Site
At this point you have done the basics for optimizing your site. Soon I will add a second article on more advanced ways to increase SEO. And, as I stated earlier, I am also reviewing keyword management apps so that you can see what’s out there to help you get the best keywords for your site.
If you haven’t already, I recommend you try the WA free training to learn what I’ve talked about step-by-step. Best of luck with your site.